If you were to guess, what do you think the average profile of a Pixar fan would look like? Although Pixar’s medium of computer graphics animation doesn’t change from film to film, the variance in the demographic and psychographic profiles of the average viewer may surprise you.
One Pixar fan may be hooked by the action and adventure of The Incredibles. The next may be enthralled by the visual beauty of The Good Dinosaur, while another may be engaged with the emotional story and characters of Toy Story — really, who doesn’t love the unstoppable duo of Buzz and Woody?
Well, to get a peek into these differences, audience data gurus, Quantcast, recently dove into the profiles of what the average fan of a Pixar fan looks like across Pixar’s three most recent films — Inside Out, The Good Dinosaur, and Finding Dory — to uncover some similarities and some pretty major differences.
Their data (collected over a one month period leading up to each film’s release) found that while the average Inside Out searcher was a highly-educated female with an average income of $100,000 (and up), The Good Dinosaur attracted more males in the fields of Information Technology who had in interest in the environment. Looking at the average Finding Dory profile uncovered an even larger variance (shown in the graphic below).
Quantcast also points out that across all Pixar film searches in the United States (March – June 2016), the demographic profile skews towards a higher female audience with an index score of 118 (versus a 92 for males).
In case you aren’t familiar with indices, 100 is the average – so a score of 118 means that females are 18% more likely on average to search for Pixar-related topics than non-Females.
We’d like to point out though that the data could be slightly skewed in the gender profile (in our minds) because the sample period was in the months leading up to Finding Dory, which was found to have a higher interest among females.
The data also pointed out that during the time period, the highest group searching for Pixar films was between the ages of 18-24 (index of 118) and was more likely to be Hispanic (index of 116). The interest among Hispanics may bode well for Pixar’s upcoming film, Coco (November 22, 2017), which centers around the Dia de los Muertos celebration.
Although this holiday is celebrated around the world in pockets, the largest focus is in areas with higher Hispanic populations.
What are your thoughts on the data? Leave a comment below.