Pixar’s First-Ever Virtual Reality Experience Centers Around ‘Coco’

Pixar’s first foray into Virtual Reality comes in the form of a game/experience celebrating the vibrant Land of the Dead from the upcoming film, Coco.
Coco VR

Virtual Reality is everywhere and it seemed inevitable that Pixar would translate one of their films into a VR experience for all to enjoy. There may not be a better film to kick off the platform than the upcoming Dia de los Muertos-inspired film, Coco.

The film follows Miguel’s journey between the land of the living and the highly vibrant, land of the dead — but what’s really exciting is now you’ll be able to experience jumping between both worlds yourself as well.

Pixar Animation Studios announced its first-ever VR experience this morning at Oculus Connect, the fourth annual developer conference in San Jose, California.

Directed by Ross Haldane Stevenson (animator since Geri’s Game – 1997) and produced by Academy Award® winner Marc Sondheimer (Producer of Piper), Coco VR is a co-production from Disney•Pixar and Oculus with VR creative development and execution by Magnopus. Supervising technical director John Halstead spearheaded the technical efforts for Pixar.

Coco Concept Art

Coco VR allows people to explore the worlds of Coco with their friends. The next-level social VR Experience will be available on Oculus Rift November 15 and Samsung Gear VR on November 22, the day of the film’s U.S. release.

Because not everyone has access to VR just yet, the experience will be available for a sneak peek at the following events and locations:

  • Día de los Muertos festivals in Los Angeles, New York City, Houston, Phoenix, Dallas, San Antonio, Oakland and Chicago beginning Oct. 28
  • Camp Flog Gnaw Music Festival in Los Angeles on Oct. 28-29
  • Select Disney Stores and movie theaters nationwide through Nov. 22 (we’ll update with specific locations as we hear more).

Check out the promotional video uploaded to Pixar’s YouTube channel below.

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