A few weeks ago, JAKKS Pacific, one of the top toy manufacturers in the world, announced that they have entered into a multi-year, global master toy licensing deal with Disney Consumer Products, Inc. for the Incredibles 2. We couldn’t be more excited regarding the news as the Incredibles family and films fit perfectly into the toy world.
The press release included a list of the product types which will be produced and it sure looks like we can expect a full line — get ready.
Under the terms of the worldwide agreement, JAKKS will manufacture, market, and distribute action figures and accessories, including mini-figures and collectible figures, playsets, interactive toys, preschool toys, role-play and dress-up accessories, novelty toys, radio control toy vehicles, toy vehicles, including die-cast and plastic as well as associated playsets.
“We’re thrilled to extend our relationship with Disney and be named the master toy licensee for The Incredibles franchise,” said Stephen Berman, Chairman & CEO, JAKKS Pacific. “We are looking forward to working with the remarkable storytellers at Pixar and Disney to bring The Incredibles characters to life through a variety of toys and other consumer products for a new generation of kids.”
“Fans around the world are excited to see their favorite super family back on the big screen with Incredibles 2,” said Josh Silverman, EVP, Global Licensing, Disney Consumer Products, and Interactive Media, “and we’re thrilled that the creativity and innovation seen in the film is seamlessly brought to life in the broad assortment of toys JAKKS has created.”
It should also be noted that the deal also includes master toy rights for the 2004 film The Incredibles (which was previously produced by Hasbro), so that makes us wonder if we might get some throwback playsets or figures as well.
What do you think? Are you as excited as we are to already start thinking about Incredibles toys?