The North American International Auto Show (held annually in Detroit, Michigan) just got a little more exciting today as Pixar announced they would hold a special event showcasing their upcoming film, Cars 3. Pixar’s presentation is set to include a Cars 3-themed display on the show floor, a life-size version of Lightning McQueen, and most excitingly will feature an early look at the film.
UPDATED: Read our post covering the Auto Show Cars 3 event.
Along with the announcement Cars 3 Director, Brian Fee, noted, “With every film that we make at Pixar, we do our best to create worlds and characters that ring true to our audiences. A huge part of doing this successfully lies in the extensive research that we do on each film. Cars 3 is a love letter to racing and its roots, so we could not be more excited to be a part of the North American International Auto Show to share a little bit of our film with our fellow car enthusiasts.
The press event is scheduled for Sunday, January 8, 2017, and you can bet we’ll do our best to be there and bring you coverage and insights.