We’re kicking off the New Year by adjusting our rear-view mirrors and revving our engines for some exciting Cars 3 news. ComingSoon noted that ESPN aired a Cars 3 teaser advertisement (uploaded via Disney Docket) during a New Year’s Eve college football game.
The advertisement, while only 15 seconds in length, includes a few new shots that previously were not shown in the original Cars 3 trailer (released November 21) — for instance, a view of a dirt-track race, a closer look at the new hot-shot, Jackson Storm and much more.\
Additionally, the teaser’s main draw was the promise of an exclusive first-look airing on January 9th, during the College Football Playoff National Championships on ESPN at 8:00 PM EST.

News of the ESPN first-look reminded us of the Cars 3 special event being held on January 8 at The North American International Auto Show (held in Detroit, Michigan). Pixar Animation Studios is set to present an early look at the film, including a Cars 3-themed display and a life-size version of a Cars character (which we assume will be Lighting McQueen).
You can join us on January 9 at 10:00 PM EST / 7:00 PM PST to discuss the Cars 3 presentation from The North American International Auto Show and the Cars 3 ESPN exclusive look in more detail on our YouTube Live event. Watch directly on YouTube, or watch along right here (with the embedded video below).
Cars 3 hits theaters on June 16, 2017.