One of our favorite marketing tactics for a film is when an element from the fictional world enters the real world. Much like the university website for Monsters University, a real website for 4*Town, the fictional boy band from Turning Red, just launched (via the Pixar Turning Red Twitter page).
When you visit the site, you’re greeted with a short clip of the song “Nobody Like U,” with a video playing in the background. The tagline on the homepage invites us to “Come back to watch, listen, and become a true 4 Townie 4 eva!”
We expect clips for many of the upcoming songs, links to music streaming platforms (e.g., Apple Music or Spotify), and maybe a music video or two will pop up. Additionally, we hope they take the site further and make it look like a real band site – featuring tour dates, band member bios, and more.
Speaking of 4*Town songs, Pixar Post Forum user plantthe24 spotted some other 4*Town song titles on the U.S. Copyright website. The song titles, in addition to “Nobody Like U,” are “U Know What’s Up” and “1 True Love.”
Be sure to check out all the details on https://www.4town.com.