The Blue Umbrella to show at the SXSW Film Festival

The Blue Umbrella SXSW Logo

Director Saschka Unseld will be continuing his world tour showcasing The Blue Umbrella, this time at the SXSW Film Festival in March (Austin, Texas). The three main South by Southwest (SXSW) festivals are for music, film, and interactive. The SXSW Film Festival, beginning March 8-16, showcases new directing talent.

Updated February 18 – Director Saschka Unseld has tweeted the official dates and times that The Blue Umbrella can now be seen at SXSW – they are as follows:

  • Saturday, March 9, 2013 at 11:00 AM Central Standard Time (CST)
  • Tuesday, March 11, 2013 at 4:15 PM CST
  • Wednesday, March 13, 2013 at 9:30 PM CST

Unseld was recently interviewed by Fast Company in which he gave the back story on how he was inspired to create The Blue Umbrella.

The Blue Umbrella Screencap

“What was your inspiration for The Blue Umbrella?

It was one of those rare rainy days in California and I was walking through Downtown San Francisco when something in the gutter caught my eye. It was an umbrella that someone must have tossed away, completely beaten up and drenched. And as I was looking at this sad fellow I started wondering what had happened to him and I think that was when I got the idea of telling his story…”

This back-story of how Unseld was inspired, has us even more intrigued about what the “Blue” umbrella’s journey may turn out to be. One thing that’s for sure is that the Fast Company interview is full of insightful details on The Blue Umbrella and is a must-read for any Pixar fan. 

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